3.5 days inside an 18,000 sq ft mansion on Lake Travis, where the top 1% of e-commerce tear real businesses apart — and put them back together. Most attendees call it their favorite event in all of e-commerce. This is the one that radically changes lives.
All meals & drinks at the Mansion included. Hot seats sell out first.
You transform within it.
Market Masters is held entirely under one roof, from Thursday night until most people leave Monday morning. For 3.5 days it's jam-packed: laptops out, experts in the trenches, problems fixed on the spot. People walk in stuck and walk out with a plan.
A 90-second look inside the last Market Masters.
"Pretty much, this mastermind just ruined every other mastermind in the industry for me."
— Luba Ilyasova
It's the setting, the hot seats, and the people. Some of the smartest operators in Amazon, Shopify, TikTok and e-commerce — all in one mansion, all weekend, all there to work on your business. Just one or two connections or strategies can change the entire course of your company.
It's life-changing for the people who actually implement what they're told — and the audience watching takes home a fortune in ideas too.
Watch Palak Raniwala tell her own story.
Palak Raniwala came in 2024 doing about $1.5 million in home goods. Within months she hit $5 million. In 2026 she's on track for $20 million. When Kevin asked if something went viral or she landed Oprah, she said: "No. I just did what you guys said and implemented what my expert panel told me."
Julie was confident she knew how things worked. After finally listening to the experts, she fixed her unit economics and took her Amazon contribution margin from –8% (bleeding money) to +24%. "My business is moving in the right direction. Finally."
Kate Bray on what changed after her hot seat.
Kate Bray spent the months after her hot seat taking action on the advice. The result: she's now speaking at the Prosper Show, her product was shown to Kevin O'Leary, and her dream retail packaging is finally happening. "That week has completely changed my life and I will shout it from the rooftops."
True Sea Moss came to Market Masters in 2025 already doing $110 million in revenue. In 2026 they're on track to exceed $200 million+ — and building toward $1 billion on the strength of their omnichannel playbook. Proof that even nine-figure operators come to the Mansion to break through the next ceiling.
This isn't reserved for the biggest sellers in the room — it's built for operators at every stage who are serious about scaling and solving their biggest pain points — including the ones they're sometimes blind to. In the Mansion you'll find brands that just started, brands doing $1 million+, and brands doing $200 million+ — all working on their businesses side by side. Whatever your number, your peers and your next breakthrough are here.
Pre-revenue founders and brand-new sellers who want a prioritized roadmap and the right people around them before they waste years guessing.
Six- and seven-figure brands fighting platform dependency, thin margins or founder-bottleneck — ready to fix unit economics and break through.
Eight- and nine-figure operators pressure-testing how to cross the next threshold — and discovering the blind spots even big teams miss.
Think tank, not shark tank. You're not on a stage — it's a large conference-room setting with you, a moderator, and a curated panel of 6 world-class experts flown in for your specific problems. And if you're not in a hot seat yourself, you can watch most of them as an "audience member" — most people fill an entire notebook with takeaways for their own business just by watching as many hot seats as you can.
You fill out a detailed form in advance. Kevin personally curates 6 experts — from Amazon, Shopify, TikTok, branding, PPC, ops, off-platform traffic and beyond — matched to your exact pain points. Each gets a dossier and does their homework.
A moderator coordinates the first hour — nothing but questions, detailed, pointed, sometimes uncomfortable. No advice yet. The experts dig into every corner of your business until the real problem (often not the one you came in with) surfaces. You choose whether your session is open or closed (private) — most choose open.
After a short break, the experts come back with specific, tactical fixes: do this, stop that, talk to this person, use this resource. About 2 hours 20 minutes total. It can be emotional. It's almost always transformative. And besides your own notes, only you get an AI summary, audio file and full transcript of your session.
Most hot seats are open to the audience — and watching them is where audience members say they take pages of notes for their own business. Occasionally a participant requests a closed session, and that's when relaxing and networking in the Mansion is just as valuable.
Hot seats are usually never recorded — they're too raw and too personal. But Kate Bray wanted to share hers to help other founders, and Florian Werner's was captured at BDSS XI in Iceland. This is exactly what happens when the polite filter comes off.
Kate Bray's hot seat — shared with permission to help other founders.
Florian Werner's hot seat — filmed at BDSS XI, Iceland (April 2025).
Kate Bray and Florian Werner are the two founders in the recordings above — proof of how the room works on businesses at completely different stages. Whether or not you're in the seat, you'll learn from watching every one.
A weighted, diaper-shaped heating pad that reframes brutal cramps as "athletic recovery for the uterus," driven by a fiercely loyal community and founder-led content.
Built a category-leading brand in a product everyone says you shouldn't sell — then asked the room how to stay focused, structure his team, and whether the idea is too small.
These four cover the full spectrum on purpose — pre-revenue startup, seven-figure brand, eight-figure brand chasing nine, and a founder rebuilding around AI and freedom. Whatever stage you're at, one of these seats is your business. You won't watch theory — you'll watch real operators with real numbers get taken apart and rebuilt, live, in the room.
Started with $300 of stock in 2014. Sharp on product development, openly weak on email, social and funnels. The goal: scale to $5M annualized while working three days a week and removing himself as the bottleneck. If you've ever felt trapped inside your own Amazon business, you'll see your problem solved live.
Premium memory-foam toppers & bedding — one of the few brands running Seller Fulfilled Prime at real scale, with deep supply chain and R&D muscle. Plan: a $45M run rate to $70M next year, then cross $100M. Watch the experts pressure-test how a serious operator breaks through the next ceiling.
A B2B services marketplace, mid-build. The founder is a strong visionary and brand builder who admits the hard part is the plan — the stated ambition is "the next Uber." The earliest-stage seat of the four, and a live look at how the experts turn a big vision into a prioritized go-to-market roadmap. Anyone early in their journey will see themselves here.
Clinical-grade peptide skincare, US-manufactured, already across Amazon FBA, Shopify, Walmart, TikTok Shop and now Coupang in Korea. Strong on organic sales and formulation with 20+ years of experience; weak on awareness, conversion and launches. The dream: a lean, AI-run business operated from anywhere in the world.
Not PowerPoint — working sessions. Bring your laptop and build alongside the presenter, then follow up with them directly throughout the weekend to make sure it actually landed. Everyone is welcome and highly encouraged to attend.
Build a custom AI agent from scratch. Set up a Brand Second Brain, wire in the best MCPs, and run listing optimization and supply chain management through one agent built for your business.
Watch an idea go from blank page to a live, working tool — built with frontier models like Claude and Codex, deployed on Cloudflare to handle real traffic. Leave with a repeatable process, even if you've never written a line of code.
Generate images and video at scale, build out personas, and turn it all into content that actually converts. Feed the machine on TikTok and Meta without burning hours or a whole team.
Tim's been reverse-engineering retail AI and building agents on the raw LLM. Learn how the hidden instructions inside these models really work — the stuff providers don't want you to see — and control AI far more accurately than you do today.
The exact system Matt uses to get quoted by CBS News, National Geographic, NBC and TODAY — no PR firm, no cheesy paid placements. Become the expert journalists call, and turn credibility into customers.
Your inbox list is the only audience you truly own — and most brands leak money from it daily. Turn your warm list into a private ATM, and build cold intent lists of live, in-market buyers. No ads, no SEO, no bidding.
30+ of the world's top e-commerce experts and BDSS Dream 100 members are in the room all weekend — plus many more stopping in and out. The brain power and experience you get to rub elbows with and get mentored by is insane.
What came out of this was specific, actionable things I can do starting tomorrow to take my company to the next level.
The last 30 minutes turned out to be a conversation that will probably change the trajectory of the business for the next five years.
Proximity is power. When you're sitting next to the top 1% of the whole e-commerce world… it's very, very powerful.
Honestly, when I heard how much this cost, I thought — that's too cheap.
I've never been at another event where each participant gets this level of breakthrough by having top experts focus on them specifically.
This is the kind of event that scales you from $20 million to $100 million.
I sat in a hot seat and had my business torn apart, ripped and grilled — because I wanted it to be. Phenomenal value for a phenomenal return.
I already paid off my entire trip because I got advice that changed my life.
If you attend one, it will make all the other events you attend pale in comparison. Kevin King doesn't do anything half-assed.
You don't always get what you want — but you're going to get what you need. And that's what happened here.
An 18,000 sq ft estate on Lake Travis in Hudson Bend — indoor pickleball stadium, pool, theater room, cigar room, casino games. About 30 minutes from downtown Austin and 40 minutes from the Austin airport (AUS). You won't want to be anywhere else all weekend.
Every meal at the Mansion — breakfast, lunch and dinner — is private chef-prepared and included, plus snacks all day. All drinks (alcoholic and non-alcoholic) are included too. We can accommodate any dietary needs.
The only exception: the Friday-night curated dinner off-site, where the check is split among your small assigned group (a deliberate way to meet people you should know).
All rooms inside the Mansion are sold out. We recommend booking direct with our preferred resort, Lakeway Resort and Spa, about 12 minutes away (~$250/night). We run a private shuttle several times a day between the resort and the Mansion.
Book direct: lakewayresortandspa.com
You're welcome to stay elsewhere — but getting to the Mansion is on your own (Uber is available). Note: no meals or activities happen at the resort. Everything happens at the Gatsby Mansion.
Lakeway Resort and Spa on Lake Travis — our recommended stay, ~12 min away, with a private shuttle several times a day to the Mansion. lakewayresortandspa.com
Everyone in the Mansion can compete for a cash prize. Got a killer hack, a tool, or a quick little nugget that could win it for the room? Be ready to deliver it in 3 minutes or less. It's one of the most fun — and most useful — moments of the weekend, where the whole room walks away with something new.
Three hot seats and two workshops each day, plus networking. (B/L/D = breakfast/lunch/dinner at the Mansion.) All meals and activities happen at The Gatsby Mansion — nothing happens at the hotel. This is a rough outline, subject to change — it is not final.
Bring: a laptop for workshops, your Gatsby party outfit, $50–$100 cash for Murderbot & games — and remember, it's warm in Texas in August.
There are only 9 hot seats — and just 3 remain. And there are only 30 audience seats for sale and they're going fast. Sitting in the hot seat is the most life-changing; being in the audience is close behind. Either way, you'll leave with the people, the truth, and the plan to grow.
"Take the weekend, come have fun, but fix your business and personalize it to what you need."
— Gracey Ryback, BDSS Dream 100 Member
August 20–24, 2026 · The Gatsby Mansion · Austin, Texas